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We're all familiar with the feeling of visiting a really good website. (Hopefully you're having that feeling right now!). And now that it's easier than ever to have a business, it's also easier than ever to have a website.
But not all businesses (or websites) are created equal. Let me explain.
It's time to cut through the noise.
It doesn't take long, folks. And there are a myriad of reasons a user will leave your site, including slow loading times, lack of responsiveness, and more. And with literally everyone making money right now also having a website, that means that there's a lot of design competition out there to try and compete for when it comes to the attention span of your clients.
Your website is a digital storefront. As soon as you walk into a Walmart vs. Tiffany's, you know what you're in for. At Walmart, you're gonna try to get out of there as fast as possible. At Tiffany's, you're in for a whole experience that funnels you into an irresistible offer you can't pass up. This is my goal with copywriting & website design - provide a Tiffany experience for your clients so they can't leave your site without converting!
Visitors to your website decide to leave or stay within 10-20 seconds.
Sound familiar?
TIRED AND UNINSPIRED
overwhelmed and disappointed in your site
no one understands what you do
And also embarrassed to send people to your website.It feels out of alignment with your brand, and you hit a wall every time you try to update it.
Your website can't keep up with your business, and you can't keep up with your website. You feel totally overwhelmed!
You have to depend on social media to do all your selling and your DMs are flooded with questions about your offers.
You had a library of 5 minute (or less) videos coaching you through how to edit your exact website with a handy and powerful drag-and-drop editor.
Your website was optimized to convert your specific client, working seamlessly with your copy to guide them through an experience that leaves them doubtless about booking with you.
Your website design was in total alignment with your brand personality. No more worrying about your template being a turnoff!
What if your website worked as hard as you do? What if. . .
danielle williams photography
"I feel like I have a website and a brand I'm proud to show off"
Every single aspect of this process was easy, user friendly, and exceeded all expectations. With never having worked with a designer before I didn't quite know what to expect and from the moment we started to strategize my vision I knew she was going to blow this out of the water for me.
That being said, I never even really knew exactly what my brand was or needed to be, I only knew I had ideas but never had a way to make those thoughts turn into a real product. Alayna not only took my ideas but she added every single thing that was ever missing to them and turned them into the most beautiful product I could have ever dreamed of.
All of my packages include these three elements which I consider the cornerstone features of working with me. Keep reading to learn more about which specific project type is best for your needs.
What's Included
one badass, all-in-one package
brand discovery & website strategy calls
a library of trainings customized to your website
There are literally too many awesome things happening here for me to even cover. Just keep reading :)
We'll get to chat face to face about your biggest business dreams, your lovely clients, and your overall needs. Will your current website host do that?
I will not be delivering your site and leaving you for dead. You will get video trainings for your site and up to one month of post-project chat support from me.
What is 'copywriting' anyway? And are you good at it?
hold up a sec
Are you still reading this website?
I started offering copywriting with my services after having a series of clients who felt totally overwhelmed when they thought about the words on their website. They struggled to find the voice of their brand and speak to their ideal client.
I hated seeing my clients struggle with this. I desperately wanted to help, but copywriting was out of scope per my contract.
But then I was like. . . "Wait, what if I just. . . offered copywriting?"
With my background in English and my corporate marketing experience, I understand what it is to tell a good story and combine that with user-focused design on a website. You have to have good copy to have a good website.
When you combine bad copy with a great website design, we're serving up day-old Kraft mac and cheese on crystal dinnerware. Not really my vibe. And probably not the vibe for your ideal client, either.
HOW THIS ALL WORKS
Step One
Inquire about your preferred project and I'll reach out in 24 hours about next steps. After you pay your deposit, your site is locked in on my calendar!
Step TWO
Step Three
We'll gather all of the necessary ingredients for a great website: great branding, great copy, and great photos!
I'll make your website (with room for feedback along the way), and we'll launch your brand new creation out into the world and celebrate together.
let's do this thing
The Debut Novel
- Mini logo kit (one wordmark and one Favicon)
- Custom selected color palette and typography collection
- Showit template customization (up to 7 pages)
- Basic SEO optimization & integration with your tech stack
- Website copywriting
- Two strategic video calls to discuss your brand, your voice, and your website strategy
- Training videos and one month of 1-1 support post-launch
a semi custom experience for budding businesses
4-6 weeks
The Greek Epic
- 3 piece logo kit (primary, secondary, & Favicon)
- Custom selected color palette and typography collection
- Fully custom Showit website - up to 10 pages. Nobody's site is going to look like yours.
- Basic SEO optimization & integration with your tech stack
- Website copywriting
- Up to three strategic video calls to discuss your brand, your voice, and your website strategy
- Training videos and one month of 1-1 support post-launch
the ultimate custom experience for businesses that are here to stay.
6-8 weeks
"I felt taken care of every step of the way."
What stands out about Alayna and her process is that she really works to understand you and your business before she takes action. This is so rare in the business world and it shows in the incredible end result you receive.
When I saw the site, I was OBSESSED ! The best way to describe it is that it's a vision I couldn't even conjure come to life. I scrolled through the website and thought, "THIS is my what living unrestricted is all about."
MALLORY PAGE, RD | LIVE UNRESTRICTED
SEE THE SITE
where will my site be built? do I need to know code?
how do you go about revisions? how will i get updates?
are there any additional costs?
how does payment work? Do I have to pay all at once?
No way. I use an incredibly powerful, drag-and-drop platform called Showit that has endless creative potential and is super easy to use. In fact, you're on a Showit site right now :)
WHERE WILL MY SITE BE BUILT? DO I NEED TO KNOW CODING?
HOW DO YOU GO ABOUT REVISIONS? HOW WILL I GET UPDATES?
ARE THERE ANY ADDITIONAL COSTS?
HOW DOES PAYMENT WORK? DO I HAVE TO PAY ALL AT ONCE?
One of my greatest frustrations has been working with business owners who have had negative experiences working with other designers who kept them in the dark or didn't deliver on their promises.
I keep you in the loop at several "checkpoints" during your project and will send site previews for revisions during the design/copywriting process. I want you to be blown away on launch day, but I also don't want you to be surprised and feel like you've been totally blindsided and kept in the dark during the design process.
WHERE WILL MY SITE BE BUILT? DO I NEED TO KNOW code?
HOW DO YOU GO ABOUT REVISIONS? HOW WILL I GET UPDATES?
ARE THERE ANY ADDITIONAL COSTS?
HOW DOES PAYMENT WORK? DO I HAVE TO PAY ALL AT ONCE?
We have options!
In order to secure your project date, you have to either 1) Pay a minimum 50% deposit if you are planning to pay basically in full, or 2) make your first payment on a monthly payment plan. I offer lots of options for this and strive to be as flexible as possible to make this a wise and accessible investment for your business.
WHERE WILL MY SITE BE BUILT? DO I NEED TO KNOW CODe?
HOW DO YOU GO ABOUT REVISIONS? HOW WILL I GET UPDATES?
ARE THERE ANY ADDITIONAL COSTS?
HOW DOES PAYMENT WORK? DO I HAVE TO PAY ALL AT ONCE?
Occasionally. Sometimes my clients will elect to use a customized font in their branding, and this can generate some extra cost, although it's usually $40 or less.
Using Showit for your website (depending on your current platform and needs) can sometimes even result in saved money for you! Their basic plan starts at $19/month.
I'll send you an in-depth video auditing your website's design, functionality, and strategy within 24-48 hours.
